ABSOLUT WORRIORS

绝对俑士
(2018, Shanghai)

Client:Absolut
Catalog:
Packaging
Lemited edition

Design: Xiaofeng Jiang
Illustration:
Xaiofeng Jiang
Naming:
Xiaofeng Jiang
Concept:Xiaofeng Jiang
Art Director:
Albert Rader
Business Director:Annie Tang
Project Manager:
Ariel Hong

For the 2017 Absolut China Limited Edition, our concept pays homage to the Terracotta Warriors. This iconic symbol provides a direct link to Chinese heritage, creating immediate relevance. The idea connects the "realness" and historical substance of the warriors to the premium, tangible quality of Absolut vodka, resulting in a bold, culturally-grounded statement.