Memu 序
XIAOFENG  JIANG
    About Me

Professional
     Rox Suv
     Jinyi Cinema
     Top Sports
     Campari
     Monad One
     Lee Kum Kee
     Tdat
     Tomorrow
     Absolut Warriors
     Andrada
     Mizone
     Infinite Fliggy

Academic 破
     Babylonia
     Beyond The Veil
     Nanyin Typeface
      Nanyin Posters      
     Consumerism
     Hybridization
     Frog Typeface
     Fan Typeface
     Back To Earth












ABSOLUT WORRIORS
绝对俑士
(2018, Shanghai)

Client:Absolut
Catalog:
Packaging
Lemited edition
Design: Xiaofeng Jiang
Illustration:
Xaiofeng Jiang
Naming:
Xiaofeng Jiang
Concept:Xiaofeng Jiang
Art Director: 
Albert Rader
Business Director:Annie Tang
Project Manager:
Ariel Hong



For the 2017 Absolut China Limited Edition, our concept pays homage to the Terracotta Warriors. This iconic symbol provides a direct link to Chinese heritage, creating immediate relevance. The idea connects the "realness" and historical substance of the warriors to the premium, tangible quality of Absolut vodka, resulting in a bold, culturally-grounded statement.