Memu 序
XIAOFENG  JIANG
    About Me

Professional
     Rox Suv
     Jinyi Cinema
     Top Sports
     Campari
     Monad One
     Lee Kum Kee
     Tdat
     Tomorrow
     Absolut Warriors
     Andrada
     Mizone
     Infinite Fliggy

Academic 破
     Babylonia
     Beyond The Veil
     Nanyin Typeface
      Nanyin Posters      
     Consumerism
     Hybridization
     Frog Typeface
     Fan Typeface
     Back To Earth
























TOP SPORTS

( 2018, Shanghai )

Client:Parkson
Agency:SAGA
Service:Visuai Identity
Art Director:Xiaofeng Jiang
Business Director:Annie Tang
Project Manager:Jade Li



Top Sports is the largest sports brand retailer in China, but lack of brand awareness. In this project, we redesigned a series of visual assets and established an ownable visual language to increase achive that.