XIAOFENG JIANG
About Me
Professional
ROX SUV
REBRANDING
( 2023, Shanghai )Client:
Polarstone 极石
Agency: Module
Service:Re-branding
Agency: Module
Service:Re-branding
Lead-Designer: Xiaofeng Jiang
Assistant Designer:Xuyang Hu
Qiurui Rao
Motion design:Qiurui Rao
Account & Strategy:Team Module
Assistant Designer:Xuyang Hu
Qiurui Rao
Motion design:Qiurui Rao
Account & Strategy:Team Module
ROX was born from the earth. They traverse, designed and built to deliver rugged power, while managing any terrain or season, with the luxury of a smooth comfortable ride. It traverses all terrains, From Cityscapes to mountain passes, Audaciously escaping the mundane While in a bubble of complete comfort.
We rebrand Rox from ‘Land Rover copycat’ to ‘Nature Explorer’ and create an ownable visual system to support the new brand position.
We rebrand Rox from ‘Land Rover copycat’ to ‘Nature Explorer’ and create an ownable visual system to support the new brand position.