ROX SUV
REBRANDING
( 2023, Shanghai )

Client: Polarstone 极石
Agency: Module
Service:Re-branding

Lead-Designer: Xiaofeng Jiang
Assistant Designer:Xuyang Hu
Qiurui Rao
Motion design:Qiurui Rao
Account & Strategy:Team Module

ROX was born from the earth. They traverse, designed and built to deliver rugged power, while managing any terrain or season, with the luxury of a smooth comfortable ride. It traverses all terrains, From Cityscapes to mountain passes, Audaciously escaping the mundane While in a bubble of complete comfort.

We rebrand Rox from ‘Land Rover copycat’ to ‘Nature Explorer’ and create an ownable visual system to support the new brand position.