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XIAOFENG JIANG
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PROFESSIONAL 终

ROX SUV
REBRANDING
( 2023, Shanghai )

Client:
Polarstone 极石
Agency:
Module
Service:
Re-branding

Lead-Designer:
Xiaofeng Jiang
Assistant Designer:
Xuyang Hu
Qiurui Rao
Motion design:
Qiurui Rao
Account & Strategy:
Team Module

ROX was born from the earth they traverse, designed and built to deliver rugged power, while managing any terrain or season, with the luxury of a smooth comfortable ride. It traverses all terrains, From Cityscapes to mountain passes, Audaciously escaping the mundane While in a bubble of complete comfort.

We rebrand Rox from ‘Land Rover copycat’ to ‘Nature Explorer’ and create an ownable visual system to support the new brand position.