Memu 序
XIAOFENG  JIANG
    About Me


Professional
     Rox Suv
     Jinyi Cinema
     Top Sports
     Campari
     Monad One
     Lee Kum Kee
     Tdat
     Tomorrow
     Absolut Warriors
     Andrada
     Mizone
     Infinite Fliggy

Academic 破
     Babylonia
     Beyond The Veil
     Nanyin Typeface
     Nanyin Posters      
     Consumerism
     Hybridization
     Frog Typeface
     Fan Typeface
     Back To Earth













ROX SUV
REBRANDING
( 2023, Shanghai )

Client: Polarstone 极石
Agency: Module
Service:Re-branding
Lead-Designer: Xiaofeng Jiang
Assistant Designer:Xuyang Hu
Qiurui Rao

Motion design:Qiurui Rao
Account & Strategy:Team Module


ROX was born from the earth. They traverse, designed and built to deliver rugged power, while managing any terrain or season, with the luxury of a smooth comfortable ride. It traverses all terrains, From Cityscapes to mountain passes, Audaciously escaping the mundane While in a bubble of complete comfort. 

We rebrand Rox from ‘Land Rover copycat’ to ‘Nature Explorer’ and create an ownable visual system to support the new brand position.