MIZONE
( 2021, Shanghai )

Client: Danone
Agency: Fred & Farid
Service: Visual Identity
Editorial

Art Director: Xiaofeng Jiang
Assistand deisgner: Jinwen Xian
Account Director: Chelsea Lin
Project Manager: Ada

Mizone Brand Book aims to define what Mizone is, its ambition, its values and its style, to ensure that any communications or partnerships we initiate help us strengthen the brand and the consumer attachment to it.