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CAMPARI
( 2024, Shanghai )

Client:
CAMPARI GROUP
Agency:
Freelance  Project
Service:
Editorial
Book design
Art Director:
Xiaofeng Jiang
Assistant designer:
Xuyang Hu
Huike Yang

We have collaborated with the Campari group since 2016 and helped them update their product book every three years due to new global brand visual guidelines. 

In the latest version, we create a 'layering'  layout to combine different visual styles into a similar format and maintain the group look and feel without harming diversity. This idea also reflected the cocktail's nature - melting, and the Campari slogan - Toast life together.