Memu 序
XIAOFENG  JIANG
    About Me

Professional
     Rox Suv
     Jinyi Cinema
     Top Sports
     Campari
     Monad One
     Lee Kum Kee
     Tdat
     Tomorrow
     Absolut Warriors
     Andrada
     Mizone
     Infinite Fliggy

Academic 破
     Babylonia
     Beyond The Veil
     Nanyin Typeface
      Nanyin Posters      
     Consumerism
     Hybridization
     Frog Typeface
     Fan Typeface
     Back To Earth










CAMPARI

( 2024, Shanghai )

Client: Campari Group
Agency: Freelance  Project
Service: Editorial
Book design
Art Director: Xiaofeng Jiang
Assistant designer:Xuyang Hu
Huike Yang

Since 2016, we have partnered with the Campari Group to undertake a triennial update of their product book, aligning it with evolving global brand guidelines. For the latest edition, we developed a 'layered' layout system. This innovative approach harmonises diverse visual styles within a cohesive structure, maintaining a consistent group identity while celebrating brand diversity. The concept is a deliberate nod to the essence of cocktail crafting—the art of blending—and echoes Campari's brand slogan, 'Toast life together'.