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XIAOFENG  JIANG
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     ROX SUV



Moirair
(2025, London-Shanghai)

Client:
Moirair
Agency:
Typography Alchemist
Service:
Branding
Lead-Designer:  
Xiaofeng Jiang
Assistant Designer:
Xuyang Hu
Qiurui Rao
Motion design:
Qiurui Rao




ROX was born from the earth they traverse, designed and built to deliver rugged power, while managing any terrain or season, with the luxury of a smooth comfortable ride. It traverses all terrains, From Cityscapes to mountain passes, Audaciously escaping the mundane While in a bubble of complete comfort. 

We rebrand Rox from ‘Land Rover copycat’ to ‘Nature Explorer’ and create an ownable visual system to support the new brand position.